Drunken Pharmacist
ART DIRECTION . IDENTITY . PACKAGING
The Drunken Pharmacist is a boutique craft cider producer nestled in the enchanting landscape of Madeira Island, renowned for its rich cider-making heritage and esteemed protected designation for its exceptional products. However, this cider stands apart from tradition; it embodies a vibrant, youthful spirit aimed at captivating new audiences disenchanted with mass-produced alternatives.
Drawing inspiration from the whimsical chemistry of the "drunken pharmacist," we've crafted a visual identity reminiscent of Turing patterns. These patterns ingeniously transform ordinary shapes into dynamic, alluring graphics—much like the transformative touch the Drunken Pharmacist brings to real apples.
